Nothing is everything.

And when we say nothing, we mean nothing. As in zero. Zilch. Nada. See, when we unveiled the Allbirds Flight Plan in 2021, that was a big part of our commitment: cutting our carbon footprint in half by the end of 2025, then reducing it to near zero by 2030.

And not for nothing, we’re on track. 

With a 22% drop in our average product carbon footprint in 2023, we’re closing in on our 2025 Flight Plan goal. This is a game of inches and we’re big on near term, tangible progress. It’s just one small part—okay, big part— of our mission to reverse climate change through better business.

Reverse Climate Change

Through Better Business

But what does “better business” look like? With the sustainability bandwagon getting more and more crowded, it can be tough to know. That’s why we’re laying out our vision in plain English:

  • Establishing a 3 step approach to hold ourselves accountable

  • Outlining priorities to reduce our footprint

  • Committing to concrete changes by 2025

Our Beginnings

The fashion industry dumps 2.1 billion tonnes of carbon dioxide into the atmosphere every year. That’s equal to the pollution from 456,707,817 cars in the same timeframe. Why so much? Because our industry loves fossil fuels—to power factories, ship things, and make materials. In other words, most of what we wear is made from plastic, and plastic comes from oil, a fossil fuel.

It wasn’t always this way. In fact, humans really only became obsessed with plastic over the last 80 years. So we asked ourselves, “Would it be better if we went back to making things from natural materials?”